Cream blush can add a soft wash of color and is easy to blend with fingertips. The goal is to place color where you enjoy it, not to follow one supposedly correct face map.
A thoughtful approach
Start with a small amount on the cheeks and blend outward. Build gradually, using a brush or sponge if you prefer. A little on the bridge of the nose can create a cohesive sun-kissed effect without implying actual sun exposure.
Make it your own
Choose a texture that sits well over your base. If it lifts foundation, try tapping rather than rubbing, or apply it before a light dusting of powder.